Trademarks are often some of the most valuable assets of a business – legend has it that Coke® is the second most well known word in the world after “hello.” The Google® brand is estimated to be worth more than $20 billion. A trademark is a brand name, logo, or slogan that distinguishes your business’ products or services from those of competitors. Regardless of how big or small the business, the value and protection of brands is critical, particularly in the online word of today where domain names and user names such as Facebook® and Twitter® can be key to connecting with customers.
1. Choose Your Brand Name Wisely
The more creative your brand name is, the greater the odds that it is unique. A more distinctive and create name or slogan is generally more capable of standing out among the competition and becoming a brand with real value. Which sounds like a more exciting brand, a more valuable brand: “Jim’s Gym” or “Vantage Fitness“? “Cincinnati Frozen Yogurt” or “fraîche”? “Joe’s Pizza” or “Pie-tanza”? “Search.com” or “Google”?
2. Use your Brand all the time
The more you use your trademarks – brand names, logos and slogans – the stronger and more distinctive they become and the more your likely customers are to remember your brand and to use it to tell others about it.
3. Distinguish your Brand
Use ALL CAPS, bold or italics to emphasize your brand as often as you can. Then the customer knows exactly what your brand is.
4. Apply to register your Brand
Registration with the MyIPO, enhances the protection and the value of your trademark assets. Registration allows use of the TM or ® symbol, provides substantial benefits and savings if you ever have to go to court to stop an infringement, and may help stop cybersquatters from registering new domain name. Do contact our licensee @ http://wmhew.e-bizbook.com/ for free consultation
5. Create Google Alerts
An easy and free way to monitor for others copying your brand or commenting on it @ www.google.com/alerts. If you find a possible infringement, contact the offender and if unresolved, contact an attorney or our licensee @ http://wmhew.e-bizbook.com/